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On the BUZZRI Blog, we publish practical guides for common social-media questions. In this article, TikTok as the main topic, we organize the most useful checks and next steps for this topic.
For a first TikTok post, choose hashtags that match the actual video, the intended audience, and the viewing purpose. Start with one broad topic tag and a few more specific tags, but do not treat generic tags such as #fyp or #viral as a reach guarantee. Hashtags can help describe a post, yet reach also depends on factors such as the content and viewer response.
What makes a good hashtag set for a first post?
A useful set is not the one with the most hashtags. It is the set that makes the subject of the video understandable without overstating what the video offers.
| Axis | Question | Example |
|---|---|---|
| Topic | What is in the video? | #簡単レシピ |
| Audience | Who may find it useful? | #一人暮らし料理 |
| Intent | Why would someone watch? | #時短レシピ |
For example, a short video showing a quick meal for someone living alone could use tags related to recipes, single-person cooking, and saving time. The exact tags should follow the actual contents; do not add a popular-looking term only because it appears frequently.
How to choose hashtags step by step
Begin with the video itself, then narrow the wording using TikTok search suggestions. This reduces the risk of choosing tags that are broad but unrelated.
- Describe the video in one sentence. Write what happens, for whom, and what the viewer can learn or enjoy.
- Extract two or three topic words. Separate the main subject from details such as location, skill level, or format.
- Search those words in TikTok. Check related suggestions and existing posts. Keep terms that describe your video accurately.
- Combine broad and specific terms. Use one general topic, then add narrower audience or intent terms. The exact number is less important than relevance.
- Remove tags that promise too much. A tag about a result, trend, or audience is misleading if the video does not actually provide it.
Examples by video type
These are starting examples, not guaranteed combinations. Replace them when the actual video has a different focus.
- Cooking: #簡単レシピ #一人暮らし料理 #時短レシピ
- Study: #勉強法 #資格勉強 #勉強ルーティン
- Beauty: #メイク初心者 #ベースメイク #メイク手順
- Travel: #国内旅行 #旅行準備 #観光スポット
Adding #初投稿 can explain the context, but it does not describe the content itself. Use it only when that context is useful, rather than replacing topic-specific tags with it.
Hashtags to use carefully
Generic exposure-focused tags should not be the core of your setup. Tags such as #fyp, #viral, or #おすすめ may be used by many accounts, but their presence alone does not establish that a post will be widely distributed.
- Do not fill the caption with unrelated popular tags.
- Do not use a location tag when the video has no connection to that location.
- Do not label a beginner tutorial as advanced if the content does not support it.
- Do not copy another creator’s full tag set without checking the topic.
Too many mismatched tags can make it harder for you to understand which audience or topic the post was intended to reach. TikTok’s interface and search behavior may change, so treat suggestions as a current planning aid rather than a permanent rule.
How to review the first post
Hashtag performance should be judged alongside the video, not by views alone. After posting, check whether the viewers and interactions fit the intended topic, then use that observation to adjust the next upload.
- Exposure: Was the post publicly visible and processed normally?
- Viewing: Did people continue watching the opening?
- Response: Were there comments, shares, saves, or profile visits related to the topic?
- Comparison: Did the next post keep the topic similar while changing only the hashtag mix?
If you change the topic, opening, caption, and hashtags all at once, it becomes difficult to know what affected the result. Keep the subject relatively similar when testing a different hashtag set.
FAQ
How many hashtags should a first TikTok use?
There is no single number that works for every account. Start with a small, relevant set and remove tags that do not describe the video.
Should I always use #初投稿?
No. It explains that the post is a first upload, but a topic-specific tag is usually more useful for describing what viewers will see.
Can hashtags make a video go viral?
They may help categorize a post, but they cannot guarantee reach or viewer response. The video itself and its audience fit also matter.
Key points: match tags to the video, separate broad topics from specific audience terms, and review the result as a test rather than a pass-or-fail score.
Next action: write one sentence describing your first video, then turn its topic, audience, and viewing purpose into a short hashtag list.
